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New Lightwater Valley TV advertising campaign to announce reopening causes aftershock

Tue, 20 Mar 2012 07:16:40 EST

Lightwater Valley Theme Park near Ripon in North Yorkshire has launched a new TV advertising campaign ahead of its reopening on Saturday 24 March.
 
The new 'Aftershock' TV advert sees a boy taken to the doctor's to see what can be done to rid the boy of the resulting permanent shock of hair and expression of constant rapture on his face after a visit to Lightwater Valley. The advert will go out across the Yorkshire region and is designed to fit in with the park's 2012 theme park re-brand – with its new 'The Ultimate Adventure' strapline - which represents Lightwater Valley as a place of mischief and fun, and the overall experience as an unforgettable one that visitors will want to return to again and again.  
 
In keeping with its dedication to interacting with the public via social media - it has 12,087 Facebook fans and 2,162 Twitter followers - Lightwater Valley has asked people to comment on the advert and is also offering a competition tickets for the best tributes to it. Participants are asked to style their hair with extra hold gel, pull their best aftershock face, capture it on camera and then post the resulting picture to the Facebook wall. 20 day tickets and 12 season tickets are on offer to the people with the most 'Likes' – essentially, votes by other people visiting the Facebook page.
 
Lightwater Valley has also launched a new website www.lightwatervalley.co.uk in response to feedback from visitors, with one Twitter follower - @largerpete - already commenting 'Surprising how a simple glance around a refreshed website makes the desire to visit shoot up'. The website includes an online booking form, videos, a special offers section, improved event banners and a new blog.
 
Lightwater Valley's Marketing Manager, Ashley Young, said: 'We really enjoyed making this advert and hope that it gives people that haven't visited us before a really positive impression of the experience they'll have here while reminding people that have been here what fun there is to be had at Lightwater Valley.
 
'In terms of the new website, we've taken on board the feedback we've had through Facebook, Twitter and word-of-mouth channels and responded by making it easier for users to navigate and find the information they're looking for, and including more interactive content.'
 
Lightwater Valley Theme Park in Ripon, North Yorkshire is home to over 40 rides and attractions. After developing from a self-picking strawberry farm, rides were introduced in 1987, transforming it into one of the UK's modern day theme parks. Some of the key attractions include 'The Ultimate' - which is the longest rollercoaster in Europe - and Skeleton Cove, the recently introduced pirate-themed section that includes Skull Rock, Pirate Swings, Powder Kegs, Flying Cutlass and Black Pearl rides.
 
Lightwater Valley Theme Park will re-open to visitors on 24 March 2012.
 
For further information on days out at Lightwater Valley or to check out the latest Lightwater Valley discounts visit www.lightwatervalley.co.uk
 
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For further media information please contact:
Rory Ffoulkes,
Bonner & Hindley Communications
rory@bonnerandhindley.co.uk
Telephone 0113 243 4713