DOVER, NJ, — Casio America, Inc. is proud to introduce their latest technological achievement, the G-Shock Bluetooth Low Energy Smart Watch. Casio has been redefining the wristwatch for years by applying the latest technologies. Now, Casio's application of Bluetooth Low Energy (BLE) positions the company to create new possibilities for the way people use their watches. The GB6900AA collection provides Bluetooth time sync, alerts for incoming calls and emails, in addition to a Find Me function in which alarm and vibration functions on an iPhone can be activated using the buttons of the watch. To silence the vibration of the alarms, Casio has added a tap function in which the user double taps the face and the alert is automatically dismissed. In addition, the Bluetooth G-Shock will provide a notification when the phone is out of range of the watch, making sure the phone is never misplaced and the watch will automatically adjust itself to the correct time zone by using the time data received through the iPhone.

Taking advantage of the low power consumption of BLE, the new watch powers wireless communication functions with a single, ordinary button-cell battery, and without consuming any more battery life than a conventional wristwatch. Users can wear it every day just like they normally do, without the hassle of recharging or replacing a battery. Battery life is estimated at approximately two years, assuming that the Bluetooth wireless communication function is used for 12 hours per day.

As the wireless link between smart phones and watches gains in adoption, and as the universe of smart phone applications continues to grow, G-Shock expects to see new possibilities for watches in everyday life.

The GB6900AA collection is available in four sleek colorways: black GB6900AA-1, gray blue GB6900AA-2, brown GB6900AA-5 and white GB6900AA-7. All models include shock and 200M water resistance, world time (35 time zones / 100 cities + UTC), LED super illuminator, five daily alarms (beep or vibrate), 1/100th second stopwatch (24H), countdown timer (24H, beep or vibrate), 12/24hr formats, mute function and a 2-year battery (12H of use per day).

'G-Shock continues to be a leader in cutting-edge technology for timepieces,' said Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. 'With the release of the Bluetooth LE Smart Watch collection, we are pushing the boundaries of inspired timepieces for the business savvy, technology conscious consumer.'

Available this November, the GB6900AA collection will retail for $180 and will be available at select Macy's, Bloomingdale's, Nordstrom, Tourneau, Independent Jewelers & Fashion Boutiques, and www.gshock.com.

For more information please visit: http://world.g-shock.com/us/en/ble/

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of 'creativity and contribution' through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.