WDNG News Talk 14.50
NOW PLAYING
Wall St. Journal
5a - 7a
Alabama Teachers Credit Union

From Retail - Retail

Brought to you by LaMar's Donuts

Our donuts are the ultimate indulgence. Visit us at our 1781 Hamric Drive E. location in Oxford. Call 256-832-4353.

Consumers Merge In-Store and Online Shopping

Thu, 22 Nov 2012 10:43:19 EST


-In-store and online shopping behaviors are merging to create a phenomenon best described as in-line shopping
-39 percent of smartphone owners in the US use their phones to make small payments, scan product barcodes or download coupons
-Retailers can benefit from understanding that consumers want to shop whenever the mood takes them and to be able to combine the benefits of in-store and online shopping
-These and other findings are in the In-Line Shopping consumer insight report written jointly by the Copenhagen Institute for Futures Studies and Ericsson ConsumerLab

In today's Networked Society, where people constantly shift their attention between the physical world and the internet - often almost unconsciously - it will soon become meaningless to talk about online and offline as two separate realities. People are increasingly connected to the internet around the clock - nearly 40 percent of smartphone owners worldwide now go online before even getting out of bed - and the explosive increase in the use of mobile apps is also impacting on shopping behavior.

This is the status quo described in the In-Line Shopping consumer insight report, jointly written by the Copenhagen Institute for Futures Studies and Ericsson (NASDAQ:ERIC) ConsumerLab. The report, which draws on data gathered in the US during 2012, reveals that smartphones already play an integral role in the shopping experience. Four out of 10 US smartphone owners use their phones to make small payments, scan product barcodes or download coupons.

The report identifies a phenomenon best described as "in-line shopping" that has emerged as a result of shoppers' desire to combine the best aspects of in-store and online shopping. In other words, shoppers want to be able to see, touch and try products, make price comparisons and access extended product information without having to wait in line to make a purchase.

Michael Björn, Head of Research at Ericsson ConsumerLab, says: "Consumers are making shopping part of the natural flow of their everyday lives. As a result, they want apps that make the shopping experience convenient and hassle-free. Just as people want anytime, anywhere internet access, they also want to be able to shop as soon as the need arises. Retailers need to understand and meet this need if they want to be successful in the coming years."

Overall, smartphone users are more interested in online shopping than non-smartphone users. Across eight of 12 product categories analyzed, consumers prefer a combination of in-store and online shopping rather than online shopping alone.

NOTES TO EDITORS

In-Line Shopping consumer insight report - www.ericsson.com/res/docs/2012/consumerlab/in-line-shopping.pdf

All ConsumerLab reports can be found at www.ericsson.com/consumerlab

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com


Source: WebWire

From Our Blogs

What Human Right Destroys So Many Children

While child abuse can be found in nearly every major religion, Rashid mentions a part of the world in which he is especially familiar – the Middle East. In Afghanistan, a 10-year-old girl was recently forced by her much older brother, a local Taliban

A True Story of Perseverance and Hope

In 1986, Cam Tribolet was on his way home from a night of drinking when, at a Ft. Wayne, Indiana, stoplight, three men tried to carjack him. During the assault, Cam was shot three times in the stomach. One bullet ripped through his aorta, another lod

Investigation into school prayer.

Hope each of you are having an awesome day! Many of you remember my interview with Jeremy Ty's of Liberty Institute last Friday on hour two of Pamela's Place concerning the five year old girl in a Florida school reprimanded by a faculty member for pr

Why most leaders fail

Most untrained leaders fail when they try to act like leaders rather than lead.


Sign up for our weekly newsletter.

Our Website Sponsors

Allstate Insurance- Jerry McCullers

As a Personal Financial Representative in Anniston, I know many local families and can help with all of your insurance needs. Call me at 256-237-1100.

Sunny King Honda

Come in for special pricing and financing. Special APR as low as 0.9%. 2580 US Highway 78 East, Anniston. 256-343-4216. www.SunnyKingHonda.com.

ERA King Real Estate

We bring the world to Alabama's doorstep. Offices in Birmingham, Anniston, Gadsden, and Lincoln. Call us at 256-831-5656 or visit us at eraking.com.

Artificial Limb & Brace

At Artificial Limb & Brace Center, it is our mission to provide people with orthotic and prosthetic services and products using the most reliable technology to give them the best results possible. Call us at 256-236-2562.

The Party Center

Everything you need for your next party! Specializing in items for your birthdays, weddings, anniversaries, and all holidays and special occasions. Located at 1716 Hamric Drive East in Oxford. Call 256-831-4449.