Indeed, the company has saw a 60% rise in the number of men buying these products when compared to the same time last year. These figures would seem to indicate that men are paying more attention to their physical appearance and grooming than ever before, and Kevin Kou, managing director at I&K International, believes it is down to a combination of more brands being available, as well as the influence of well-groomed celebrities.

Mr Kou said: "We recently launched some new brands into our men's product range and we're already seeing great results. Since the introduction of products such as The Bluebeards Revenge, men-u and Mitch, we've had a large rise in male customers as well as a general rise in the sales of products for men.
 
"The rise in male grooming is possibly due to the influence of well-groomed male celebrities such as David Beckham, Ryan Reynolds and Bradley Cooper. Men are spending more time and money on shopping for their appearance than ever before and we are now starting to see this trend at Hairtrade."
 
Hairtrade will be adding further products to the men's range as well as new brands throughout the site over the coming months including new hair care, make-up and skin care products.

About I&K International Limited:
I&K International Limited was established in 2005 and is now one of the leading online hair care, hair extensions and beauty products distributor and retailer across the UK and Europe. Hairtrade provides a wide range of hair extension products, hair care and hair electrical brands.

Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions and pre-bonded hair and European hair extensions. Among its top brands are I&K 100% Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its 100% human hair extensions the company also provides synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools, as well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matrix, Fudge, Keune, Sexy Hair and many more.

PR Contact:
Laura Bainbridge
I & K International Ltd
IK House
Queensway North
Team Valley Trading Estate
Gateshead
Tyne & Wear
NE11 0NY
www.hairtrade.com