WAYNE, NJ - – Toys'R'Us, Inc. today announced that it has launched 'Pay In Store,' a new payment option for orders placed through Toysrus.com and Babiesrus.com. Customers now have the ability to shop thousands of toys and juvenile products available online and pay for them in any one of the company's 873 stores across the country, using any payment type, including cash or check. Payment is accepted at all registers. This service is the latest example of the company's continued efforts to enhance its omnichannel capabilities, utilizing all channels to provide customers with the most convenient shopping experience.

'Many moms, dads and gift-givers have asked for alternative payment methods when shopping on Toysrus.com and Babiesrus.com, and we are very pleased to introduce this brand-new payment option for our customers just in time for the busy holiday shopping season,' said Milton Pappas, Vice President, e-commerce Customer Experience, Toys'R'Us, U.S. 'Pay In Store is yet another way we are integrating our store and online businesses, creating a seamless shopping experience for our customers.'

Pay In Store serves as a convenient alternative payment option for customers who do not have a credit card or do not want to use their credit card online. Now, when shopping on Toysrus.com or Babiesrus.com, customers can simply select the Pay In Store option displayed as one of the Payment Method choices at checkout. Their order is then reserved, and they can visit their local 'R'Us store to pay within 48 hours of receiving their confirmation e-mail. When paying in store, customers must bring a copy of the order confirmation e-mail to any register or display the e-mail on their smartphone to make their full payment. For added convenience, customers can use any payment type accepted at the store, including cash, check, credit cards and gift cards. Once payment is made, the order will be processed and shipped to the customer's home.

As a leading omnichannel retailer, Toys'R'Us continues to work to build the best consumer-facing network across all channels, integrating its store network, distribution centers, e-commerce business, mobile platform and social networking sites. Pay In Store is the newest addition to the company's robust omnichannel initiatives, including 'Buy Online, Pick Up In Store,' 'Ship to Store' and 'Ship from Store.' For more information on this new, convenient payment option, please visit Toysrus.com/PayInStore.

For all the latest news about the 2012 Holiday Season at Toys'R'Us, visit 'R' Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.

About Toys'R'Us, Inc.

Toys'R'Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys'R'Us and Babies'R'Us stores in the United States and Puerto Rico, and in more than 635 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys'R'Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys'R'Us, Inc. can be found on Toysrusinc.com. Follow Toys'R'Us, Babies'R'Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.