Under Safoian's guidance, SADA Systems has secured intimate partnerships with Google and Microsoft. Recognized as an innovator and leader in the cloud computing space, Safoian looks towards the possibilities of technology to address not only the business problems faced by organizations today, but those that need to be answered in the future. An advocate for the cloud and the future of IT service delivery, Safoian believes that IT is about helping people through transforming the way they work, by moving away from the non-value adding activities which consume many IT departments today.

SADA Systems exemplifies Safoian's ideals, constantly evolving alongside the technologies it offers and augments. SADA Systems' approach is holistic, housing certified developers, solutions engineers, IT and business consultants, and change management experts to support every aspect of a cloud deployment and integration, from initial IT assessments and project execution, to training and change management.

Executives on this list were selected by the CRN editorial team based on the steps they have taken over the course of their career to advance the IT channel.  These young, up-and-coming executives have made a positive impact on the channel by creating new technologies and opportunities that help mold and shape the future of indirect technology sales.

'Cloud computing is transforming IT through redefining the paradigm of productivity,' says Safoian. 'All roles are changing: from the CIOs we encounter as our clients, to the expectations of advisers, like SADA. We're both fortunate and proud to be enablers in this revolution - and we continue to work to build our influence in this space.'

'As we celebrate our 30th anniversary and reflect on past successes, we at CRN see a bright future for the next generation of Channel executives,' said Kelley Damore, VP, Editorial Director, UBM Channel.   'Generation Next: 30 in their Thirties' is a list of the most influential young players in the IT Industry. This young crop of talented executives is poised to take the reins from the Channel Trailblazers, ready to drive another 30 years of indirect technology sales. With their help, CRN will be celebrating our 60th anniversary in 2042.'

CRN's 2012 '30 in their Thirties' list is featured in the March issue of CRN Magazine and will be featured online at www.crn.com.

SADA Systems, Inc. (SADA) is a privately held information technology consulting, outsourcing, and development firm founded in 2000. SADA works with its primary client base to develop innovative information technology solutions to business problems. SADA, one of the first 10 Google Apps Enterprise partners, is today a global Premier reseller for Google Apps for SMB and Enterprise clients. SADA is a Microsoft Partner holding Gold Competency since 2003, and 1 of only 9 Cloud Accelerate Partners worldwide. Invested in the development of tools to augment both the Google and Microsoft clouds, SADA has a demonstrated track record and competency in the implementation and customization of Google Apps and Microsoft Office 365. To learn more about SADA Systems, visit www.sadasystems.com.

About UBM Channel: (www.ubmchannel.com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com