The Whole Foods North Atlantic region includes stores in Maine, Massachusetts, Rhode Island, and central Connecticut. Although Quit Tea is an herbal tea, you can find Quit Tea in its Whole Body department with other herbal remedies. Every store has placed Quit Tea in different sections of the Whole Body department. Some have put Quit Tea in their diet and detox section, some in respiratory health, others in the unstressed section, also in the section with homeopathic remedies. If you are looking for Quit Tea and can't find it, just ask anyone in the department and they will know exactly where Quit Tea is located on the shelf.

There has been a substantial increase in the number of smokers looking for natural and alternative ways to help them quit smoking, and Whole Foods leading the path in providing those consumers with new healthy options. Since 2008, the average number of monthly searches on Google for the term 'quit smoking naturally' has almost doubled. One possible reason is the increase in advertising for non-traditional ways to quit smoking like hypnosis, cold laser therapy, acupuncture, and others. But one other factor in this trend is that smokers are tired of trying the same few products over and over again, without success.

The North Atlantic region of Whole Foods does not regularly carry any other herbal, natural, or homeopathic remedies to help smokers quit. Other regions of Whole Foods do regularly stock 1 to 3 different products to help smokers quit, but in the past smokers generally didn't go to health food stores like Whole Foods to quit smoking. There is a the beginning of the shift for smokers now and Whole Foods is getting ahead of it by bringing on great new options for people like Quit Tea.