Elise Gold, Ladybub Founder and CEO shares, 'I've always loved kids and babies and I learned a lot about the industry working in childcare facilities throughout university. Many of my friends were having babies and listening to their frustrations I saw a real opportunity to create a shopping experience for Aussie mums that was simpler and a lot more fun and engaging than the alternatives that were on offer.'

Elise adds, 'My husband and I eventually quit our day jobs and partnered with a team of mums and a close friend from New York to start the business. We set out to build a unique private-sale destination to help busy Australian mums discover great new brands and get access to high quality products at great prices.' www.ladybub.com.au/

Ladybub will coordinate a private 4-day sale events featuring a vast array of beautiful, high quality boutique children's clothing, baby products, accessories and more. Ladybub's official launch showcases a number of boutique up-and-coming Australian brands like Baby Takes a Trip, Milk & Soda, Babyjo and GOLDNBROWN. Then in the second week comes Baby Bjorn – a brand synonymous with quality baby carriers for the best part of the last 50 years.

Ladybub's launch on March 8 is just in time for International Women's Day so all mums can celebrate their femininity and indulge in a little retail celebration. This online community is a place where new mums and mums-to-be can find the best kids brands and baby products, all at 'insider prices'. www.ladybub.com.au/