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Local Online Advertising Expert Speaks to Aspiring Entrepreneurs

Wed, 7 Mar 2012 10:00:00 EST

It was a damp, cool, spring morning but the enthusiasm was crisp and hot at Central High School as Scott Metcalfe, Chief Strategist with FetchLocalCustomers.com, shared insights and fielded questions about what it takes to be a successful entrepreneur.
 
Metcalfe, a local online and mobile marketing expert and award winning entrepreneur, described the highs and lows of being in business for yourself. 'I think that much of the guidance our high school students receive is based upon dated concepts and notions of what it means to be a productive member of society.', said Metcalfe.
 
'The common advice being doled out remains:
1.    Graduate from High School
2.    Graduate from College
3.    Search for a job with a good company.'
 
While this model can still work, it is a far less certain path to success than it was for students graduating in the 1970s and 1980s, maintains Metcalfe.
 
He continued, 'That's why I jumped at the opportunity to speak to this entrepreneurship class. To me it's clear that a much more rewarding and profitable career can be created by individuals who understand that our consumer society is changing and who can harness their entrepreneurial spirit to start their own businesses. The myth of long-term, corporate employment is dead. The only way to ensure your own long-term employment is to make it happen yourself.'