TORONTO – As part of the company's commitment to putting customers first and being fair and transparent, TELUS today announced it will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device. TELUS is the first of the established brands to eliminate activation fees as part of the company's ongoing efforts to make the customer experience clear, simple and easy.

As part of its clear and simple pricing initiatives, TELUS is continuing its journey to be fair and transparent and help customers understand when they are paying for tangible products or value-added services. Effective November 1, TELUS will begin charging $10 for SIM cards to cover the product cost that was previously included in their renewal and activation fees. With the new SIM card charge factored in, new and renewing customers can breathe a sigh of relief knowing that they will see a net upfront saving. A new SIM card is only required when customers don't already have a compatible TELUS SIM card for their device.

'The wireless industry and competitive landscape have changed over the years and with that, our customers' needs have evolved,' said Brent Johnston, vice-president, Mobility Solutions, TELUS. 'Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that's why we're giving them exactly what they've asked for.'

TELUS is putting customers first and embracing new ideas to make the TELUS experience better. By listening to customers, TELUS has not only eliminated activation fees, it has dramatically simplified its entire fee schedule. This builds on a series of improvements made over the past several years where TELUS has also eliminated carrier 911 and system access fees on all its Clear and Simple rate plans, reduced bill shock with Flex Data Plans, Data Notifications and Worry-free Travel, added Caller ID and Voicemail as standard on all TELUS rate plans, simplified device pricing with Anytime Upgrades and revolutionized mobility contracts by introducing a Device Balance instead of the dreaded contract termination fee.

To learn more about what TELUS is doing for its customers, visit telus.com/you.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.6 billion of annual revenue and 12.8 million customer connections including 7.4 million wireless subscribers, 3.5 million wireline network access lines, 1.3 million Internet subscribers and 595,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.