According to the CEO of ImIn Marketer, their custom mobile apps are designed to cater to the requirements of a specific industry and they have all the features that a business from the sector will need to forge long lasting ties with their clients.

When speaking about the efficacy of mobile apps vis à vis more traditional marketing techniques, he said: 'Unlike print marketing interventions which seldom reach a targeted market strata, mobile apps are essentially a two pronged marketing strategy. They provide a worthwhile service to the clients and this in turn accentuates the possibility of word of mouth marketing.'

Echoing his sentiments about the efficacy of the custom mobile app approach, Jack Morgan, a DC area realtor stated: 'Normally, we rely on our banners and brochures to reel in clients; however, there is no way to ensure that our advertising messages reach those who are actually in the market for a new home.' He further added: 'With customized mobile apps from ImIn Marketer we can ascertain that people who are looking to invest in a new property know when a home for sale comes up in their chosen neighborhood.'

He also went on to explain that ImIn custom mobile apps offer a host of features which are all geared to make it simple for clients to find their dream home. For instance, with ImIn apps, realtors can display pictures of available homes for sale in a certain area and also offer a consultation form for home selling/buying which can be filled and submitted through a mobile device.

With the Push Notifications feature of ImIn Marketer custom apps, clients can quickly be told about a new house for sale in a specific location. It is also possible to include a GPRS map of the area in the app; this allows a prospective home buyer to view all amenities in the vicinity of a property and makes it simpler for the buyer to make a decision.

Unlike print marketing for realtors which only includes a 'for sale' sign and the contact details of the agent, with ImIn marketing apps, it is possible to offer home buyers and sellers the precise information they will need to simplify their real estate transactions, and offering reliable and quick information free is the fastest way to get clients to trust a business and build a brand image.