In announcing the unprecedented step of making the course completely free of charge from March 21st Poland offered the following explanation:

'I'm sick and tired of seeing hard working business owners wasting their time and money on marketing advisors who are either charlatans or well-intentioned but ineffective.'

'The charlatans sell marketing plans and training that they know don't make the slightest difference in sales results but they continue to hype up their courses and sell them for outrageous sums of money, leaving a trail of frustrated and out-of-pocket business owners in their wake.'

He went on to say that many other marketing advisors, whilst well-intentioned were ignorant of the different needs that business owners have in respect to marketing plans versus their corporate counter parts.

'It ends up being a case of paralysis by analysis' he said. 'Too much detail, too much complexity, too much irrelevant and wasted effort. Business owners don't have the time, money or skill-base resources of a large corporate. Therefore they need a marketing plan and training that's pragmatic, effective and relatively simple and fast to create.'

Poland says that the course draws from his 31 years of starting, growing and selling businesses and also utilizes his proprietary principles and formulas that have helped many business owners add six and seven figures to their earnings.

For more information visit www.8020Center.com/FreeMarketingPlan/