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Fujifilm Names Peter Faulhaber President of FUJIFILM Recording Media U.S.A., Inc.

Mon, 16 Jul 2012 09:56:55 EST

Valhalla, NY, July 16, 2012 — FUJIFILM Corporation, Tokyo, Japan, announced that Peter Faulhaber has been named President of FUJIFILM Recording Media U.S.A., Inc. Peter Faulhaber, who began his work with Fujifilm in 2004, has been a consistent and instrumental advocate for Fujifilm's tape storage businesses.  With his industry experience, Peter was a major contributor to Fujifilm's successful launch of Enterprise tape products.   In his initial role, he managed Fujifilm's OEM Business Development team, resulting in business expansion and significant sales growth.  He was influential in the restructuring of Fujifilm's US domestic Recording Media business, which led to the establishment of FUJIFILM Recording Media U.S.A., Inc. in 2008.
 
Under the new corporation, Peter Faulhaber was named  Sr. Vice President of Sales & Marketing for FUJIFILM Recording Media U.S.A., Inc., responsible for Commercial and OEM Data Storage tape businesses, as well as Professional Broadcast tape and Document Products businesses.  Over the years, Peter successfully managed diverse business teams in challenging markets. Under his leadership, Fujifilm has increased their manufacturing and branded share positions through technology advancement, renewed customer focus and new product introductions.
 
'Peter Faulhaber's leadership, experience and knowledge make him ideally suited to lead FUJIFILM Recording Media U.S.A., Inc. as it continues to expand its growth in the market and deliver the innovation that customers expect from Fujifilm,' said Norio Shibata, corporate vice president, FUJIFILM Corporation.
 
 In his new role, Peter Faulhaber will be responsible for all FUJIFILM Recording Media U.S.A., Inc. operations in the United States.
 
'FUJIFILM Recording Media U.S.A., Inc. has become the market leader thanks to its commitment to innovative technology development in data tape storage and solutions,' said Peter Faulhaber, president, FUJIFILM Recording Media U.S.A. 'Businesses of all types are experiencing significant growth in data storage needs, and I am optimistic about Fujifilm's ability to meet those needs cost effectively with advanced products and services now, and in the future.'
 
Globally, Fujifilm is committed to the data storage category, demonstrated through the company's development of high capacity and superior quality data storage media.  Fujifilm has maintained the largest manufacturing share of LTO Ultrium tape cartridges in the midrange data storage market and will continue to lead the development of large capacity data storage media with its Barium-Ferrite (BaFe) technology.  In addition, Fujifilm recently introduced PermivaultTM, a cloud based storage service for long-term active archiving and disaster recovery which leverages the cost effectiveness and reliability of tape storage. For additional information about Fujifilm's Recording Media solutions, please visit www.fujifilm.com/products/recording_media.