'Women take a different approach to business,' says Business Performance Strategist David Solomon. 'They see business from a win-win point of view. They believe in 'sharing the pie and making it bigger' instead of 'taking part of the pie' from other business owners. They are more open to new ideas and suggestions without any egos involved.'

David, who founded business coaching company Quiddity, chooses to work exclusively with women in business and offers mentoring, coaching and consulting services for female entrepreneurs. David describes himself as 'part business strategist, part accountability partner and part holistic advisor.' www.quidditybusiness.com.au/

Self-described 'personal trainer for business', David doesn't believe in the use of 'coaching' to describe his services. 'My one-on-one 'coaching' is very hands-on,' David says. 'In fact, I don't describe it as coaching because I will get right into the business alongside the owner and do what is necessary to achieve the desired outcomes.'

David believes in working in partnership with female entrepreneurs as he guides them along the path towards their success. He is also a firm believer in women taking charge of their own decisions and actions so that in the end, all of their achievements belong completely to them.

David asks questions that enable women entrepreneurs to think, see, feel and understand things in new ways – what he calls their 'light bulb' moments. 'I have a heart as well as a brain and get passionate about what I do whilst maintaining objectivity and professionalism,' says David.

David's approach is holistic and focussed around his clients' goals and values. He gives them:
•          Perspective on their Higher Purpose and how they can build a business around that;
•          Business tools and guidance;
•          Confidence and reassurance; and
•          Time management support to regain their work-life balance.

Owner of Food and Wine Travel, Karen Ridge says, 'Sometimes it's the smallest observation or comment that can lead to a breakthrough and propel you to the next level. Over the course of just a short time with David, that is exactly what I found and my business has taken off into the stratosphere.' www.quidditybusiness.com.au/