'After the GFC, a number of SMEs are struggling,' says Gerald Richards, owner and principal of 3x5x7. 'Many 'Business Coaches', with little or no business experience, promise to alleviate the situation by showing SMEs how to increase their sales, which is all well and good. However, that is only part of the solution.'

Sales need to be proven profitable through metrics analysis, percentages and ratios, says Gerald. Cash flow to support marketing and business development efforts is also more important than ever when banks are tightening their lending practises.

Gerald's secret to a successful business formula 3x5x7 can be applied to any business wanting to create a successful financial situation:

• 3 = three elements of business: Marketing, Operations, and Finance;
• 5 = the only five ways to increase sales: Leads, Conversion, Average Sale, Frequency and Price;
• 7 = the only seven ways to improve profit and cash flow: Revenue, Cost of Sales, Overheads, Accounts Payable, Accounts Receivable, Stock/Work in Progress and Price; and
• X = multiplying effect of having everything in sync.

3x5x7 works towards wealth creation with small and medium enterprises and is sealed with a solid guarantee that each organisation will enjoy a huge boost in profits. Gerald himself has more than 25 years of business knowledge and experience in various roles including as an accountant, a sales representative, National Sales and Marketing Manager, and most importantly - running his very own small and successful business. www.3x5x7.com/