The last decade has seen the internet become a primary promotional channel and as a result, many new marketing agencies have grown from businesses that began in web-development and internet services. Having developed websites since 2003, Spellbound Web have morphed into a marketing service where an in-depth understanding of websites and influencing external factors on the net have placed them in a position to offer targeted SEO and Local search services.

So what's the big deal about marketing with search engines, and how is it any different to traditional marketing ?  This is what Robert Kamaralli has to say . . .

'Search engines have allowed marketers to duplicate the conversation that goes on in a prospective customer's head, or between a prospect and a salesperson in normal, or real time. When someone types a question into a search engine, they get 10 extremely relevant answers instantly - there's no need to pick up a phone or travel to a shop.  The prospect clicks on the search result that answers their question best and if they arrive at a web-page that provides the solution they need, they are usually ready to buy. They are hot prospects as they were proactively looking for the offered solution.

An online marketer, knowing that this is the way it works, will test thoroughly to make sure that their search result answers the searcher's question and get's them to click through.  And most importantly, as a specialist they know the techniques needed to place their or their client's message at the top of the results on page one.

Over 80% of the clicks go to results on the top half of the first page and as there are huge search-volumes for some commercial terms, the value of coming up at the top of the results for is immense.'

As with any marketing where you are competing for attention amongst a myriad of other messages, online marketing is about winning and survival of the fittest. When it comes to search engines, this means making it to the top of the search results for valuable commercial terms and getting the click through to the website.

Just as importantly good online marketing involves providing the exact answer that the searcher was looking for on the 'landing page" they click through to. This gets the sale or often just a valuable, the contact details of the prospective customer. To find out more about search engine marketing, you can visit spellboundweb.com