Ms. Sommers, a real estate broker in Manhattan, developed the concept of connecting renters directly to any landlord's database. 'People don't need a tag along broker to help them find a great no fee apartment, they just need access to information,' she said.

And access to information is just what Landlord Links deliver. Written as eBooks similar to ZAGAT, with active links to landlords' listings, a renter can get a comprehensive overview of an area that even good brokers can't provide.

The company's demographics are young adults between the ages of 21 to 39 who are searching for no fee apartment rentals with a monthly rate of as low as $1,000 and as high as $5,000. Average savings for those who find their apartments with Landlord Links can be as much as 15% of the first year's rent.

LandlordLinks.Net is not a membership website where rental information is often outdated before members begin their apartment search.

'It's not a membership website but rather a source for renters where they can snap up landlord data and find a really good deal,' said Daniel Rassman. 'For only $35 I purchased Upper West Side Landlord Links, which is where I wanted to live, and included with the landlord info was a link that connected me to that landlord's database. This is absolutely brilliant,' he adds.

Making Landlord Links even more attractive are the incentives that a renter 'sees' when linking into the landlord's information. In addition to incentives such as free rent, many 'no fee' apartments have the owner paying a broker fee – which users of Landlord Links can successfully negotiate for themselves as additional free or lowered rent.

The company's decision not to rely on landlords or property managers for income allows them to exclude less than desirable landlords and focus their efforts on their target audience: renters. Landlords who are deemed to be 'slumlords' do not appear in Landlord Links. Because of this the company has earned a reputation of being on 'the renter's side.'

The five-year-old company announced the launch of their new television commercial last week which is scheduled to debut on April 16, 2012. It is the first of a dozen LandlordLinks.Net plans on airing this year.

The cost for acquiring landlord data is nominal and the savings are superb. Landlord Links can be found on their website:

http://LandlordLinks.Net