Brian's keynote address, 'Put Your Marketing Budget on a Polygraph Test,' will demonstrate how dealers can discover the true ROI of their marketing investments.  Dealers will learn new analytic tools so that they can better understand which investments are returning the most profitable results.

'Dealers often have marketing investments on auto-pilot and this strategy can be so detrimental to the business,' Brian explains.  'I'll show dealers the best ways to easily but effectively look at their analytics so they can be sure they are investing their marketing budgets into the most effective and efficient outlets.'

Brian will be sharing data and experience from his recent automotive ZMOT study that helped over 200 dealers nationwide analyze, inspect and refine their digital marketing budgets.  One of the largest automotive studies of its kind, the ZMOT study guided member dealers through an educational process that demonstrated how to make marketing and budgeting decisions based on the concepts shared by Jim Lecinski's book about consumer shopping patterns, 'Winning the Zero Moment of Truth,' and Google's own research regarding online consumer shopping behavior.

The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the two-day conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.

For more information or to register, please visit http://innovativedealersummit.com