Brought to you by Signature In Home Care
Thursday, July 26, 2012
Whether you are pursuing a promotion, looking for a new job, or trying to build your business, you absolutely must think of yourself as a marketer. No, I am not saying that you need to develop an inflated ego and over-sell yourself. Rather, you must access and communicate the value that you can offer others.
According to Coach Cary Bayer, a former marketing consultant who is presently working as a certified Life Coach, it is helpful if you look at your marketing efforts as sharing. What you are doing is sharing what you have to offer to others. It is still possible to communicate your value with dignity.
Unfortunately, the image of most marketers is that of aggressive, say-anything, unethical sales people that see every relationship as an opportunity to make a buck. That image prevents many caring individuals from pursuing ethical and compassionate self-promotion. This then leads them to avoid necessary activities thereby resulting in either a limited cash flow or ultimate business value. For non-business people what happens is opportunity after opportunity comes and goes leaving them pondering what may have been. No matter if you call it marketing or sharing, it is a necessity if you are going to be able to achieve your potential when it comes to providing value to others.
Another interesting point is how a successful marketing campaign can be measured. For instance, when considering social media, you may immediately measure your success in terms of your number (and quality) of friends, fans, and followers. When it comes to jobs and business success, generally, the value that you create is (or at least should be) expressed in monetary terms. Regardless, unless you are doing charity work, it is possible to measure your efforts.
Tomorrow morning (July 27, 2012), I will discuss this topic at length with Coach Bayer, who will be my guest on “It’s Your Life.” Tune in to AM 14.50 at 9 a.m. if you in the Anniston, Alabama area. Or, you may listen to the show at over the Internet by visiting WDNG.net and clicking on the listen live button at the top of each page.
Keywords: Self-promotion, marketing, Coach Cary Bayer
Visit It's Your Life with Tim Brunson
This article was posted by a guest blogger. Comments do not necessarily represent the views or opinions of WDNG News Talk 14.50, its owners, management, or staff.
There currently are no approved comments for this blog article. To join the discussion click here.
Friday, May 17, 2013 - For those who struggle
Friday, May 10, 2013 - Technology redefining our humanity
Thursday, May 9, 2013 - Terrorism makes us do dumb things
Wednesday, May 8, 2013 - This is a bunch of bull
Wednesday, May 8, 2013 - Schools, education, and creativity
Tuesday, May 7, 2013 - The arts and high school drop out rates
Saturday, May 4, 2013 - Are we predictable?
Saturday, March 23, 2013 - Increasing your protection against hackers
Friday, March 22, 2013 - The computer hacker next door
Thursday, March 21, 2013 - U R hacking my computers!
Thursday, March 14, 2013 - Living in an illiterate nation
Thursday, March 14, 2013 - New Pope good for Christianity and the world
Friday, November 16, 2012 - Help with stress
Saturday, November 3, 2012 - My Batteries Unlimited Experience
Thursday, July 26, 2012 - Everyone needs self-promotion
Friday, July 13, 2012 - Law enforcement and community transformation
Thursday, July 5, 2012 - Surviving your mid-life crisis
Friday, June 29, 2012 - Mind over matter in medicine
Thursday, June 21, 2012 - Career changes later in life
Thursday, June 14, 2012 - From tragedy to empowerment
Thursday, June 7, 2012 - Change your focus, change your brain
Thursday, May 31, 2012 - Lessons about life from those who are dying
Thursday, May 24, 2012 - Surviving a mindless marriage
Thursday, May 17, 2012 - The impact of the mind on breast cancer survival
Thursday, May 10, 2012 - Providing Chiropractic care to the Hispanic population
Thursday, May 3, 2012 - Dating and lasting romantic relationships
Thursday, April 26, 2012 - Using relaxation to increase concentration
Monday, April 16, 2012 - “It’s Your Life” on WDNG
Tuesday, April 10, 2012 - US Real estate wrap up for March 2012
Saturday, April 7, 2012 - Medical care: When the risk is greater than car accidents and gunshots
Wednesday, March 28, 2012 - Affecting insomnia without the use of pills
Wednesday, March 28, 2012 - Common sense economics
Wednesday, March 28, 2012 - A psychotherapist as an enabler
Wednesday, March 28, 2012 - Irritable Bowel Syndrome and mental health
Wednesday, March 28, 2012 - Playing good-cop or bad-cop as part of effective parenting
Wednesday, March 28, 2012 - Do Professional Certifications REALLY Matter?
Tuesday, March 27, 2012 - Can Financial Incentives Motivate Older Adults to Achieve Fitness Goals?
Tuesday, March 27, 2012 - Teaching manners to kids and the development of empathy
Tuesday, March 27, 2012 - You vs your co-worker: How to win disputes at work
Monday, March 26, 2012 - The challenge of smoking cessation
Wednesday, March 21, 2012 - Existing home sales drop in February
Tuesday, March 13, 2012 - Hypnotherapy and fibromyalgia
Monday, March 12, 2012 - US Real estate wrap up for February 2012
Friday, March 9, 2012 - February unemployment did not drop
Sunday, February 26, 2012 - Hypnosis for Weight Loss
Tuesday, February 21, 2012 - The Politics of Stupidity
Friday, February 10, 2012 - A simple formula for change and transformation
Wednesday, February 8, 2012 - Greed is not Always Good
Sunday, February 5, 2012 - Stopping smoking habits can be difficult
Saturday, February 4, 2012 - Calhoun County’s Vulnerability to Federal Handouts