A business can rarely succeed without effective marketing campaigns. Radio advertising should be a major part of your advertising goals. Let me share with you why? Radio listeners tend to be loyal. Radio advertising spots get more attention as people rarely use commercial breaks to accomplish other tasks. This translates into a special type of audience for your message. They actually experience what you have to say. They are tuned in -- not out.
Not all radio advertising opportunities are the same. Talk radio fans are not looking for the passive entertainment provided by music-oriented stations. They are active listeners who desire to be informed. Thus they tend to be a more attentive audience and a more intelligent type of customer for you. If this describes your typical client, customer, or patient, call me today at (256) 236-8291 or send me an e-mail. I would love to show you how our 4-Point Success Plan can be your solution for increasing sales.
1. Right Business
Does your business appeal to our loyal, intelligent listeners?
2. Right Message
Well written and produced messages get the maximum effect.
3. Right Frequency
Sufficient repetition to achieve top of the mind awareness.
4. Right Price
An affordable option.
WDNG.net: Nationwide, international, and beyond.
WDNG 14.50 AM: Covering the major metroplitan areas of Calhoun County, Alabama, as well as Gadsden, Piedmont, Talledega, and Pell City -- and lots of people in between.
Alexa.com, an Amazon.com company, tracks how our ranking and reach compares to the hundreds of millions of websites around the world. Our goal is to steadily increase the amount and value of our content so that we constantly improve our traffic. (As of February 6, 2012, our international Alexa ranking was at 16,958,877. A lower number shows how we've improved. This number is updated weekly.)
This independent counter tracks the unique visitors to WDNG.net.
Experience increased traffic to your website by having a banner that randomly rotates on our home page, listen live pop-up page, and on over 20 other pages on our increasingly popular website. (Your business does not need to be an advertiser on any of the popular WDNG AM programs to participate.)
Here are the benefits of participating in our banner program:
1. When you get your banner into our random rotation, you can increase your sales by driving quality traffic to your website.
2. Further increase your traffic by improving your quality score with major search engines. A banner on our site provides a high-value backlink from our website to yours. Search engines, such as Google, Yahoo!, and MSN Bing consider the quality and quantity of your site's backlinks when determining if your site will appear in response to a user's search -- and how high your snippet will appear on the search results.
3. You will get vastly increased exposure both in the local market AND internationally.
Specs: Your banner must be jpg or jpeg format and 90 pixels high and 728 pixels wide. You may submit a banner to us for approval and inclusion or you may request that we have a banner designed for you.
$35 per week ($140 per month) -- One year contract
$40 per week ($160 per month) -- Six month contract
$45 per week ($180 per month) -- Three month contract
$50 per week ($200 per month) -- One month contract
(The cost of your banner advertising may be included in your on-air advertising campaign.)
How can I get started? Upload your banner through our online banner order form and submit payment for first month to our office (WDNG, 1115 Leighton Avenue, Anniston, AL 36207). Credit card payments can be accepted by mail or phone (256-236-8291). If you do not have a banner, we can create one for you for free.
For more information: Call me today at (256) 236-8291 or send me an e-mail.
In order to benefit participating advertisers, only a limited number of banner advertisers will be allowed at any given time.
Vastly improve your website, Youtube, and social media results with our highly effective and affordable whiteboard videos. We tell your story in a highly compelling way, which uses near-hypnotic effects to hold your audience while presenting a highly memorable message.
Bite Size Change Demo
Live "Talking Head" Video with Animation/Whiteboard
Duration: 1-4 minutes
Background music: included
Graphics, editing @ $150 per minute
Delivery: within 10 business days
Live Video Shooting Fee: $125 per 30 minutes spent with client
Display quality: HD
Animated Video Ads
Gain maximum exposure through YouTube, Facebook, Twitter, and LinkedIn with a short compelling and entertaining video that is widely shared and viewed by your potential customers, clients, or patients.
Short videos can tell a compelling story about your product or service. Like our animated videos, these videos may appear on your website, made publicly available YouTube, and shared on Facebook, Twitter, and LinkedIn. Video Brochures are a short video either with animated text and voiceover or include a video, animated text, and optional voiceover.
Effective Website Design and Marketing
A business website can do much more than act as an online brochure. If you are in business, your customers expect that you have a minimal website telling them what you do and how you can be contacted. However, your site should do more than that. It can also be a way that you can collect opt-in e-mail addresses for regular follow-up marketing and attract return visits by providing blog articles.
The best way to increase your revenue is by increasing your value to your potential customers. However, in order to run a successful business, you must also effectively communicate this value to your potential customers. Successful radio advertising is based upon repeated "sound bites" of 30 to 60 seconds in duration. Solution-oriented radio advertising is not just a bunch of recorded messages that play over and over again. In fact, there is quite a science behind producing engaging radio ads.
While you may choose to completely rely on the experience and talents of our sales staff, I want you share with you some the principles discussed in a recent research paper that discusses the Gallup & Robinson's Continuous Emotional Response Analysis. This paper discusses five patterns needed to trigger engagement and emotional response. These are:
Strong Beginnings Make a Difference
(Some) Spoken Words are Powerful
Don't Forget the Branding
The Need for Maintaining Interest Throughout
Doing It All Well Is Powerful
If you are scientifically-minded and would like to see the these patterns in action, just take sixty seconds and watch and listen to this example.
When a successfully produced spot is incorporated with the other principles of The WDNG News Talk Radio 4-Point Success Plan, you are well on your way to executing a well-managed solution-oriented advertising camplaign. Call me today at (256) 236-8291 or send me a e-mail today to get started.
The Power of Combining Radio and Internet: Advertising programs involving WDNG News Talk 14.50 radio and WDNG.net are designed to maximize brand recall and the probability that your exposure will result in additional customer purchases. Additionally, a study conducted by Harris Interactive for the Radio Ad Lab showed that when effectively used together their effects are roughly equal to that provided by television advertising. For those advertisers who desire television-like results -- at a much lower cost -- consider the synergy created by our Solution-oriented approach to radio and Internet advertising.